My Newest Book, “The Athlete’s Guide to Sponsorship,” is Out Now!
AVAILABLE NOW! “The Athlete’s Guide to Sponsorship: An Athlete Entrepreneur’s Guide to Dreaming Big, Racing Smart & Creating a Reliable Brand for a Long, Successful Career” is Out in Paperback + Kindle
Have you ever had an idea for a project that just wouldn’t go away? This has been mine for the last three years. Since I started working more with young racers and managing big cycling teams, I started fielding more and more requests for advice on racer resumes, how to get sponsors, how to approach teams, and tons of other questions in that arena. My response? The same as it always is: I decided to write a book about it, and “The Athlete’s Guide to Sponsorship: An Athlete Entrepreneur’s Guide to Dreaming Big, Racing Smart & Creating a Reliable Brand for a Long, Successful Career” was born.
About the book: So you want to be a pro athlete? Awesome. But … How do you do it? You put in the training hours, you start doing well at races, and then a big team or company just hands you a suitcase full of money, right? Sadly, it’s not quite that simple. There are thousands of amazing athletes all over the world who can’t make a living at their sport. By the time you shell out cash for the gear, the race entries, the travel, the lodging, the food, the massages, the gear you need after you break/wear out the first set, it’s freaking expensive to be a pro. That means you need to hustle and find a team that can actually pay you living wage, figure out a job that you can work while pursuing your sport, or cobble together enough sponsorships to keep you afloat.
This book will teach you how to do that, from finding the right brands to approach to developing a racer resume and website to cultivating your own personal brand identity through your social media, real life and racing.
If you want a thriving career in sport, this book is for you. Whether you’re a young racer just starting out or already a full-time or part-time athlete but looking to advance your career options, check it out!
I won’t post a ton more about this book on here, but I will be posting a ton of content over on AthleteSponsorshipGuide.com so you can follow along and get tons more info there!